The brand has seen a 60% decrease in CPA since leveraging UGC across their most impactful customer touchpoints, like Google Shopping ads in search results.įor a community-built and bred brand like Redline Steel, amplifying the voice of their customers on every channel is essential to continued success - with Yotpo, it’s easy. īy leveraging this Yotpo-powered content, along with help from their agency partner MuteSix, Redline Steel has increased awareness of the brand while staying within their target CPA budget.
Trust is vital, and Yotpo has played a significant role in boosting our conversion rates.” In fact, since partnering with Yotpo, Redline Steel’s conversion rates have increased by over 14%. Now, we can show shoppers relevant reviews when they search for our products and come to our site. “User-generated content has been so powerful for us. This content, crawlable by Google, is pivotal for the brand’s SEO strategy, helping them rise to the top for key search terms, like “steel monograms.” Redline Steel is a veteran-owned and operated business located in Huntsville, AL that manufactures customized steel sign wall art home decor with domestic. With Yotpo, Redline Steel has collected over 245,000 customer reviews and 18,300 photos - and counting. Our focus is on products created primarily from steel, but we’ve recently. Founded in 2016, Redline Steel specializes in custom home decor manufacturing and distribution. From these channels, shoppers then arrive onsite to see UGC on both the homepage and product pages, building trust and boosting conversion for new and return traffic alike. Please provide a brief overview of your company, the service you provide/product you make, and the main audience you serve. Now, Redline Steel invests heavily in expanding the reach of their UGC in fact, they now display this content in social posts, retargeting ads, retention ads, and more. It’s a massive power tool.”įeaturing reviews and ratings on Google Shopping has made a massive impact on the brand’s acquisition strategy. There aren’t many other brands in our industry that have leveraged these reviews within Google as we have with Yotpo. We’re the brand that stands out in the home decor space.
“ The power of visibility and trust is incredible. “What I love the most is Yotpo’s integration with the Google Shopping network,” says Wayne. Coast to Coast Boot Company Tools For Your Feet Snapon Safety Footwear Steel and Non Steel Shoes Boots and Trainers. To drive engagement at the early touchpoints, the brand features these reviews in search results.
By implementing Yotpo’s Reviews solution, Redline Steel could collect thoughtful reviews from their customer base - and then display that impactful content at the most crucial stops along the buyer journey.
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